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lovely curl

Protect your natural curl pattern and lock in moisture with this versatile smooth hair towel. Wrap, blot, plop and set your curly tresses with this towel sized cloth made from soft t-shirt material. Lovely Curl doesn’t have microfibers or pilling that cause frizz. You’ll wonder how you ever lived without Lovely Curl!

Everyone told me not to towel dry my curly hair, but to use a cotton t-shirt instead. The problem with a t-shirt is that it’s shaped like a t-shirt! I needed something bigger in the shape of a towel, especially for long, thick curly hair. The idea for Lovely Curl was born, and I’ve used my Lovely Curl towel every day ever since.

– Angela, Founder and President

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how to

Blot and scrunch after washing to absorb excess moisture before applying product to wet hair.

Squeeze out excess moisture while you twist sections for a beachy wave, or gently wrap or or plop while air drying

Drape around your shoulders while diffusing. It helps protect your clothes too!

Lovely Curl

Use in a traditional wrap to keep from dripping all over the place while you set your curls.

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testimonials

Lovely Curl has been a game changer for me! I used to have more bad hair days than good ones. I’ve gone through so many gels, serums, sprays, and pomades.  The end result was always the same-dry frizz! Understandably I was skeptical about adding Lovely Curl into my hair routine since I already had a collection of hair products that had failed me.  To my surprise, my doubts were unfounded. The size of the towel was perfect since I have a lot of hair, and the material of it was soft like an old, worn-in t-shirt. I gently scrunch my hair with the towel and then wrap my hair in it while I finish getting ready. As my hair dries, I can see that my old nemesis, frizz, does not make an appearance. I only see the smooth waves and curls that have always eluded me. My only question is, “Where has Lovely Curl been all my life!”

Nicole

There aren’t many options out there when it comes to hair towels. You can use the bulky shower towel that leaves a kink in your neck while you continuously try to balance it so it doesn’t unravel as you get finish getting dressed, or you can try the tiny microfiber towel twists that do not remove all the moisture from your hair and scrunch your curls into strange angles if you can fit all your hair in. Lovely Curl has added so much more to my typical morning routine. I have a beautiful pattern to admire in my reflection, I can easily put on shirts with Lovely Curl still wrapped around my hair, it removes all the necessary moisture, and it retains my curls without flattening them. Lovely Curl brings convenience and ease to my already hectic morning as a mother of six gearing up for the day – it’s a game changer!!

Michelle

I have thick hair and a lot of it. My Lovely Curl dries my curls without frizz and lets me wear my hair down. I use it everyday and take it when I travel. I love it!

Cecilia
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